Terms of service.

These terms take effect on November 7, 2026, and were last updated on November 7, 2026.

1. Who we are and what these terms cover

These terms are a contract between you and Morev Inc. ("Morev", "we", "us"), a Delaware corporation (file number 10714993). They cover your use of Morev's funnel analytics software, the Morev tag, our website at morev.io, and any related service we provide (together, "the service").

• Registered address: 131 Continental Dr, Suite 305, Newark, DE 19713, USA
• Business address: 24 Newland Avenue, Bellingham, MA 02019, USA
• General questions and legal notices: hello@morev.io
• Support: support@morev.io
• Privacy: privacy@morev.io

Our Privacy policy explains how we handle personal information. The acceptable use rules in section 9 are part of these terms.

If you have a signed order form or written agreement with us (for example for an Enterprise plan), it wins over these terms where the two conflict. For personal information we process for you, a data processing agreement, where we have one with you, wins over these terms.

2. Accepting these terms

You accept these terms by ticking the box at sign-up or checkout. If you do not agree, do not use the service.

We keep a record of when you accepted, which version you accepted, and the checkout terms you were shown. We keep these records for at least 3 years, or 1 year after your subscription ends, whichever is longer.

3. Who can use Morev

You must be 18 or older and able to make a binding contract.

If you use Morev for a company or other organisation, you confirm that you can bind it to these terms. In that case "you" means the organisation.

You must not use Morev if you are located in, or ordinarily resident in, a country or region under a comprehensive US embargo, or if you are on a US government list of restricted or blocked persons. You must not export or give access to the service in breach of US or other applicable export control or sanctions laws.

4. Consumers and businesses

Both consumers and businesses can buy Morev. At checkout we ask whether you are buying for yourself or for a business. Some parts of these terms apply only to consumers, and they say so.

A "consumer" means someone buying mainly for purposes outside their trade, business or profession. If you buy for a business, you confirm you are not buying as a consumer.

Nothing in these terms takes away rights you have as a consumer under the law of the place where you live that cannot be changed by contract.

5. Your account

You are responsible for keeping your login details safe and for what happens in your account. Tell us at once at support@morev.io if you think someone has used your account without permission.

You may invite teammates. You are responsible for what they do in your account and for making sure they follow these terms.

Give us accurate information and keep it up to date.

6. Plans and prices

Prices are in US dollars. Sales tax, VAT or GST is added where it applies. It is worked out at checkout by our payment processor, Stripe, and shown to you before you pay. There are no other mandatory fees.

There is no free trial. Your first payment is taken when you subscribe.

Payments are handled by Stripe. We never see or store your full card number.

7. Automatic renewal and cancellation

Your subscription renews automatically until you cancel. A monthly plan renews every month and a yearly plan renews every year. Each time it renews, we charge the payment method on file the plan price then in force, plus any tax. There is no minimum number of payments.

How to cancel. You can cancel at any time, online, in your dashboard under Settings > Billing > Cancel subscription. It takes effect without having to call or email us. You can also email support@morev.io. If we show you an offer when you cancel, the button to finish cancelling stays visible the whole time, and we only show an offer if you choose to see one.

What happens when you cancel. Unless section 8 gives you a refund, you keep access until the end of the period you have paid for, and you are not charged again.

Notices we send you.

• After you subscribe, a confirmation email with these terms, your plan, the price, the renewal terms and how to cancel.
• With every charge, a receipt showing the amount and how to cancel.
• For yearly plans, a reminder 30 days before each renewal, with the price and how to cancel.
• For monthly plans, a reminder at least once a year of your plan, the charges and how to cancel.

Price changes. If we change the price of your plan, we will email you at least 30 days before the new price applies, with how to cancel. The new price applies from your first renewal after that notice. If you do not want to pay it, cancel before then.

Failed payments. If a payment fails, we will email you and try again. If it still fails after we have told you, we may suspend your account under section 15 until you pay.

Changing plans. If you upgrade, the change applies at once and Stripe charges the difference for the rest of the current period. If you downgrade, the change applies from your next renewal.

8. Refunds

Monthly plans. We do not refund monthly payments, except as set out below for UK and EU consumers or where the law requires it. You can cancel at any time and keep access until the end of the month you have paid for.

Yearly plans. If you cancel within 14 days of a yearly payment, we refund that payment in full. After 14 days there is no refund, and you keep access until the end of the paid year.

UK and EU consumers: your 14-day right to cancel. If you are a consumer in the UK or the EU, you have a legal right to cancel your subscription within 14 days of the day you subscribe, without giving a reason. This right overrides the monthly no-refund rule above.

• Because Morev is a service you use straight away, at checkout we ask you to confirm that you want the service to start immediately, during the 14 days.
• If you asked us to start and then cancel within 14 days, we refund what you paid minus a fair amount for the days you used before you told us you were cancelling. For a yearly plan, you get the full refund described above instead, because it is more generous.
• To cancel, use the cancel button in your dashboard, email support@morev.io with a clear statement that you are cancelling, or use the model form in section 25. You only need to send your message before the 14 days end.
• We refund you within 14 days of hearing from you, to the payment method you used, at no cost to you.

Refunds are made through Stripe to the original payment method.

9. Acceptable use

You must not use Morev, or let anyone else use it, to:

• break any law, or anyone else's rights;
• track, record or profile people without the notice and consent the law requires;
• collect data from or about children under 16, or run Morev on websites or funnels aimed at children under 16;
• run Morev on health or medical funnels, or collect health information;
• collect payment card numbers, bank account numbers, government ID numbers, passwords or login credentials, biometric data, or precise location through Morev;
• compile or enrich profiles of people from several sources to sell or disclose them without those people's knowledge;
• make decisions about people's credit, insurance, housing, employment, education, legal matters or health based on Morev's AI output without review by a qualified person;
• send spam, malware or harmful code;
• try to get into accounts, systems or data you are not allowed to access, or test our security without our written permission;
• overload, disrupt or get around the limits of the service;
• copy, reverse engineer or decompile the service, except where the law allows it;
• use the service or its AI features to build a competing product, or to train or improve AI models;
• resell or sublicense the service without our written agreement.

Our AI features are provided by outside providers (see section 12). When you use them, you must also follow their usage policies, which form part of these rules: the Anthropic Usage Policy and the OpenAI Usage Policies.

10. Your data and your duties to your visitors

You own your data. "Your data" means everything you or your website visitors send into Morev, including events, form answers, chats, recordings and bookings, and the AI output made for you. You keep all rights in it.

What we may do with it. You give us permission to host, copy, process and display your data only to provide, secure, support and improve the service for you, as described in these terms and our Privacy policy, and for the anonymous benchmarks in section 11. We process your visitors' personal information on your behalf and on your instructions. We do not sell it and do not use it for our own advertising.

Your duties. When you put the Morev tag on a website or funnel, you are responsible for how your visitors' information is collected. You must:

• have a privacy notice on your website that tells visitors you use Morev and what it collects;
• get your visitors' consent before collecting their data where the law requires it, including before any session recording, chat capture or form capture;
• set up Morev's consent settings so that the tag waits for consent where consent is required, and not load the tag in a way that gets around them;
• follow all laws on wiretapping, eavesdropping and recording conversations, including laws that require every party to agree to a recording, for anything you capture with Morev or with a call recorder or other service you connect;
• make sure the data you send us is not data banned by section 9, and use Morev's masking settings to keep it out;
• keep records of the consents you collect.

You confirm that you have the rights and consents needed for us to process your data as these terms describe.

If we find banned data in your account, we may delete it and may suspend the affected part of the service under section 15.

11. Anonymous benchmarks

Morev uses customers' funnel numbers to show other customers how they compare, for example a typical conversion rate in an industry, and to show "winning funnel" examples.

• We use numbers only, never a name, website address or page copy.
• A benchmark only appears when at least 10 accounts stand behind it.
• Our team approves each "winning funnel" example before it is shown.
• Benchmarks never identify you or any person.
• We do not use data received from connected Google or Meta services, or call recordings and transcripts, in benchmarks.

You give us a licence to use your funnel numbers in this way. You are included by default and can switch off both benchmarks and winning funnels at any time on the Industry page. Once you switch off, we stop adding your numbers. Anonymous totals already built into benchmarks cannot be taken out.

12. AI features

Some Morev features use AI models from outside providers, currently Anthropic and OpenAI. When you use them, the content needed for the answer is sent to the provider.

• AI output can be wrong. Do not rely on factual statements in AI output without checking them. You are responsible for the decisions you make using it.
• If you turn on Morev's chat on your website, it tells your visitors they are talking to AI and not a person. You must not remove or hide that notice.
• Section 9 sets out how you may and may not use AI features.

13. Connected services

You can connect Morev to other services, such as ad platforms (for example Google or Meta), calendars, CRMs and call recorders. When you do:

• your use of that service is governed by its own terms, and you must follow them;
• you must not use data that Morev receives from it in a way that breaks that service's terms or policies;
• you authorise us to send that service the data you tell us to send, and to receive data from it for your account;
• we use data received from Google services only to provide the features you use, and not for benchmarks, advertising or AI training.

We are not responsible for other services, their availability or changes they make.

14. Our service, changes and beta features

We work to keep Morev available, secure and working well, but we do not promise it will be uninterrupted or error-free. There is no service-level credit unless your order form says so.

We may improve or change features. If a change takes away a main feature you pay for, we will tell you in advance, and you can cancel. If you are a consumer in the EU and a change harms your use of the service more than slightly, you can end your contract free of charge within 30 days of the change and get a refund of any prepaid fees for the time left.

We may offer features marked "beta". They are provided as they are, may change or be removed, and are not covered by any service level.

15. Suspension

We may suspend all or part of your access, at once and without notice, if we reasonably believe that:

• your use creates a security risk to Morev or others;
• you are sending data banned by section 9;
• you are breaking section 9 or the law;
• we must do so by law or by order of a court or authority.

We may also suspend your access if a payment is overdue after we have told you about it.

Where practical, we will tell you first, limit the suspension to what is needed, and restore access once the problem is fixed.

16. Ending your contract, exporting and deleting data

You can end your contract at any time by cancelling (section 7) or deleting your account in your settings.

We can end your contract at once if you seriously or repeatedly break these terms, or if the law requires it.

Exporting your data. You can export your data from the dashboard at any time while your account is open, in CSV or JSON format. After your subscription ends, you have 30 days to export it.

Switching to another provider. You can ask us to help you move your data to another provider or to your own systems. You may make that request with no more than 2 months' notice. We will complete the move within 30 days, give reasonable help, and keep your data available for you to retrieve for at least 30 days after that. We do not charge switching or exit fees. Your contract ends once the move is complete.

Deletion.

• If you delete your account, we delete your data within 30 days.
• If your subscription ends and you do not delete your account, we delete your data within 30 days after the 30-day export period ends.
• Deleted data is removed from our backups within 35 days of deletion.
• We keep invoices and tax records as long as tax law requires, and anonymous totals already in benchmarks.

Sections that by their nature should continue after the contract ends, such as sections 10, 17, 18, 19, 20 and 22, continue.

17. Intellectual property and feedback

Morev, its software, design and brand belong to Morev Inc. These terms give you a limited, non-exclusive, non-transferable right to use the service while your subscription is active. They do not give you any other rights in it.

If you send us ideas or feedback, we may use them freely without paying you. Feedback is not confidential.

18. Disclaimers

Except as these terms say, and to the extent the law allows, the service is provided "as is" and "as available". We do not give any other promise or warranty, including implied warranties of merchantability, fitness for a particular purpose and non-infringement.

Some states and countries do not allow these exclusions. If you are a consumer, you keep the rights the law gives you, for example in the UK the right for services to be provided with reasonable care and skill and as described, and in the EU the right for digital services to conform to the contract.

19. Limits on liability

Nothing in these terms limits or excludes liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation;
• gross negligence or wilful misconduct;
• anything else that cannot be limited or excluded by law.

Subject to that:

• Neither of us is liable for lost profits, lost revenue, lost data or indirect or consequential loss.
• Each party's total liability arising out of or in connection with these terms is limited to the fees you paid us in the 12 months before the event that caused the claim.
• These limits do not apply to your duty to pay fees, or to a business customer's duties under section 20.

If you are a consumer, we are responsible for loss you suffer that was a foreseeable result of our breaking these terms or failing to use reasonable care and skill. We do not supply the service for business use to consumers, so we are not liable to consumers for business losses.

20. Indemnities

If you use Morev for a business, you will defend us and pay any losses, damages and reasonable legal costs from third-party claims arising from:

• your data, or your collecting it;
• your failure to give notice or get consent under section 10, including claims under wiretapping, eavesdropping or recording laws;
• banned data you send us;
• your breach of section 9.

We will defend you and pay any damages and reasonable legal costs from third-party claims that the service, as we provide it, infringes their intellectual property rights. This does not cover claims caused by your data, connected services, or changes you make.

The party asking for protection must tell the other promptly, let it control the defence, and give reasonable help.

This section does not apply to consumers.

21. Changes to these terms

We may update these terms. If a change is significant, we will email account holders and show a notice in the dashboard at least 30 days before it takes effect. The notice will describe the change, say when it takes effect, and explain how to cancel.

If you do not agree to a change, you can cancel before it takes effect. If you have a yearly plan and cancel for this reason, we refund the fees for the time left.

Changes do not apply to disputes that arose before the change took effect. We post each update on this page with a new date.

22. Governing law and disputes

Talk to us first. If you have a problem, email hello@morev.io. We will try to sort it out with you within 30 days.

Governing law. These terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-law rules.

Courts for business customers. If you are a business, any dispute goes to the state or federal courts in Delaware, and both of us agree to those courts.

Consumers. If you are a consumer, you keep the protection of the mandatory laws of the place where you live, and you can bring a claim in the courts of the place where you live. For example:

• in the UK, the laws and courts of the part of the UK where you live;
• in the EU, the laws and courts of your country;
• in Quebec, Quebec law and Quebec courts;
• in a US state, the consumer protection laws of your state.

Small claims. Either of us may bring an individual claim in a small-claims court where it qualifies.

These terms do not require arbitration and do not stop anyone from bringing or joining a class action.

23. Notices

We send notices to the email address on your account. You can send notices to us at hello@morev.io or by post to 24 Newland Avenue, Bellingham, MA 02019, USA.

24. General

• Transfer. You may not transfer these terms without our written agreement. We may transfer them as part of a merger, acquisition or sale of our business, and will tell you if we do. This does not reduce your rights.
• Events outside our control. Neither of us is responsible for delays caused by events outside reasonable control, including outages of cloud hosting or AI providers. Payment duties are not excused. If such an event stops the service for more than 30 days, either of us may end the contract, and we will refund prepaid fees for the time left.
• Publicity. If you are a business, we may name you and show your logo as a customer. You can ask us to stop at any time by emailing hello@morev.io.
• Severability. If any part of these terms cannot be enforced, the rest still applies.
• No waiver. If we do not enforce a term straight away, we can still enforce it later.
• Whole agreement. These terms, any order form and the documents they refer to are the whole agreement between us about the service.

25. Model cancellation form (UK and EU consumers)

Fill in and send this form only if you want to cancel within your 14-day cancellation period. You can also just cancel in your dashboard or send us an email in your own words.

To: Morev Inc., 24 Newland Avenue, Bellingham, MA 02019, USA, support@morev.io

I hereby give notice that I cancel my contract for the supply of the following service: Morev subscription (plan: ______).

• Ordered on: ______
• Name: ______
• Email address used for the account: ______
• Address: ______
• Signature (only if this form is sent on paper): ______
• Date: ______

26. Contact

Morev Inc., 24 Newland Avenue, Bellingham, MA 02019, USA — hello@morev.io for general questions and legal notices, support@morev.io for support, privacy@morev.io for privacy.