Privacy policy.

This policy takes effect on November 7, 2026, and was last updated on November 7, 2026.

1. Who we are

Morev Inc. ("Morev", "we", "us") is a Delaware corporation (file number 10714993). Morev makes funnel analytics software for businesses.

• Registered address: 131 Continental Dr, Suite 305, Newark, DE 19713, USA
• Business address: 24 Newland Avenue, Bellingham, MA 02019, USA
• Privacy Officer: privacy@morev.io

For the personal information described in this policy, Morev is the "controller" (in UK and EU terms), meaning we decide how and why it is used.

2. What this policy covers, and what it does not

This policy covers:

• people who visit morev.io;
• people who join our waitlist;
• people who create a Morev account or work for a customer that uses Morev;
• people who apply for a job with us;
• people who email or contact us.

It does not cover the visitors to our customers' websites. Our customers install the Morev tag on their own websites and funnels. For that data, the customer decides what is collected and why, and Morev processes it on the customer's behalf (as a "processor" or "service provider"). If you visited a website that uses Morev, read that website's privacy policy and contact that business to use your rights. If you contact us, we will pass your request to them and help them answer it. Section 12 explains what our tag can collect so that you know what to expect.

3. What we collect

When you visit morev.io. Our own Morev tag runs on our marketing pages. It collects the pages you view, where you came from (referrer and campaign tags), clicks, scrolling, time on page, your device type, browser, screen size and language, and your approximate location (country and city) worked out from your IP address. Our servers receive your IP address and browser details. With your consent, we also record your session on our marketing pages (session replay); what you type into forms is hidden from the recording. We do not run session replay on the login, dashboard or payment pages.

When you join the waitlist. Your email address.

When you create an account. Your name, email address, password (stored by our login provider, never in plain text), company name, time zone, plan, and settings. If you invite teammates, their names and email addresses and their roles.

When you pay. Our payment processor, Stripe, collects your card details. We never see or store your full card number. We receive your billing email, plan, amounts, invoices and a Stripe customer ID.

When you use Morev. What you set up and do in the app: sites, funnels, forms, settings, messages to our support team, and an activity log of actions taken in your account. If you connect another service (for example a calendar, CRM or ad platform), we store the access keys or tokens needed for that connection.

When you chat with us or with Morev's AI assistant. Your messages to our support team, and the questions you ask the AI assistant inside your dashboard, with its answers.

When you apply for a job. What you send us, such as your name, contact details, CV and answers.

When you contact us. Your message and contact details.

From other sources. Sometimes we get information about you from someone else:

• Stripe, our payment processor, tells us whether a payment worked, and gives us your billing email, plan and amounts paid, but never your card number.
• A teammate: if someone on your team invites you to their Morev account, they give us your name and email address.
• Services you connect: if you connect another service, such as a calendar or CRM, we receive the information needed for that connection to work, such as calendar events or contact records.

We do not ask for, and you should not send us, sensitive information such as health data, government ID numbers, or bank or card numbers.

4. How we use it, and our legal reasons

Where we rely on consent, you can withdraw it at any time; this does not affect what we did before.

We do not sell your personal information, and we do not share it for cross-context behavioural advertising.

Emails we send. Service emails, such as security alerts, receipts, billing notices and important changes to the service, are part of using Morev, and you will get them while you have an account. Product news and offers are different: we send them only if you tick the box to receive them, and the box is never ticked for you. Every one of these emails has an unsubscribe link, and we stop within 10 business days of you using it, or at once if you email privacy@morev.io. If you joined the waitlist, we send you one email when your spot opens, and nothing else unless you sign up and opt in.

5. AI features

Some Morev features use AI models from outside providers (Anthropic and OpenAI). For example, AI writes funnel recommendations and summaries from your funnel data. When you use these features, the content needed for the answer is sent to the AI provider.

AI is not used to make decisions about you that have legal or similarly significant effects.

6. Anonymous benchmarks

Morev uses customers' funnel numbers to show other customers how they compare, for example a typical conversion rate in an industry. We only use numbers, never a name, website address or page copy, and a benchmark only appears when at least 10 accounts stand behind it. Each "winning funnel" example is approved by our team before it is shown. Customers are included by default and can switch both off on the Industry page.

7. Who we share it with

We share personal information only with:

Service providers that help us run Morev, under contracts that limit their use of it:

Services you connect. If you connect another service, we send it the data you tell us to send.

Legal and safety reasons. When the law requires it, or to protect rights, safety or property.

A business change. If Morev is sold or merges, information may move to the new owner under this policy.

8. International transfers

Morev is based in the USA and stores data in the USA. If you are outside the USA, your information is transferred to, stored in and accessed from the USA, and may be accessible to authorities there under local law. Where UK or EU law applies, we use a legal transfer tool such as the UK International Data Transfer Addendum or the EU Standard Contractual Clauses, or the EU-US Data Privacy Framework where a provider is certified.

9. How long we keep it

10. Your rights

Depending on where you live, you may have the right to:

• know what information we hold about you and get a copy;
• correct it;
• delete it;
• get it in a portable format;
• object to, or ask us to limit, how we use it;
• withdraw consent;
• not be treated unfairly for using these rights.

To use them, email privacy@morev.io. We will confirm who you are before acting, and answer within one month (UK/EU) or the time your local law sets. You can also let someone act for you if they can show they are allowed to.

If you are in the UK, you can complain to the Information Commissioner's Office (ico.org.uk). In the EU, you can complain to your local data protection authority. In Canada, you can complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca). We would like to try to fix the problem first, so please contact us.

11. Cookies and similar technology

Morev's tag does not use cookies. It stores a few items in your browser's storage instead: a visitor ID (_mrv_vid), a session ID (_mrv_sid), your consent choice (_mrv_consent), and settings. These work like cookies, so the same rules apply: on morev.io we ask for your consent before using them, except where they are strictly necessary. Our login uses cookies to keep you signed in; these are strictly necessary.

Do Not Track and Global Privacy Control. On morev.io, we treat a Global Privacy Control or Do Not Track signal as a refusal of analytics and session replay.

No other company runs tracking on morev.io.

12. About the Morev tag on our customers' websites

If a business uses Morev, its website may send us: pages viewed, clicks and mouse movement, scrolling, video viewing, form answers including name, email and phone, bookings, chat messages, device and browser details, IP address and approximate location, and, if the business turns it on, a session recording with typed form inputs hidden. The business is responsible for telling you about this and for getting your consent where required. Morev's tag waits for that consent where the business has set it up, and stops if you refuse.

13. Security

We protect information with access controls that keep each customer's data separate, multi-factor authentication for accounts, hashed passwords and API keys, encrypted connections (HTTPS), and limited staff access: only Morev's co-founders and CTO can access customer data, and only when needed. No system is perfectly secure. If a breach affects you, we will tell you as the law requires.

14. Children

Morev is a business tool. You must be 18 or older to create an account. We do not knowingly collect information from children under 16, and our customers may not use Morev on websites aimed at children under 16. If you think a child has given us information, email privacy@morev.io and we will delete it.

15. Changes to this policy

We will post any change on this page with a new "Last updated" date. If a change is significant, we will tell account holders by email before it takes effect.

16. Contact

Morev Inc., 24 Newland Avenue, Bellingham, MA 02019, USA — privacy@morev.io