Morev vs Hotjar: which one fits a sales funnel?
By the Morev team
Comparisons4 min read
Choose Hotjar if you want to understand how people use a website, with heatmaps, recordings and surveys. Choose Morev if you run a sales funnel and want every click, video second and booking tracked in one place, with a clear view of where buyers drop off and what to fix first.
What is the main difference?
Hotjar is built around understanding behavior on a website. You see where people click, watch their sessions and ask them questions.
Morev is built around one question for funnel owners: where are buyers leaving, and what should you fix first? It reads the whole path, from the landing page to the video to the booking.
How do they compare?
| What you need | Hotjar | Morev |
|---|---|---|
| Heatmaps | Yes | Yes |
| Session recordings | Yes | Yes |
| Surveys | Yes | Yes |
| Conversion rate at each funnel step | Yes | Yes |
| Second-by-second video retention | Not its focus | Yes |
| Bookings tied to the funnel | Not its focus | Yes |
| Fixes ranked for you | Not its focus | Pro and up |
When is Hotjar the better choice?
Hotjar makes sense if you are improving a general website rather than a sales funnel. It also has a free plan, which is useful if you only want to try heatmaps and recordings.
When is Morev the better choice?
Morev makes sense if traffic comes into a funnel and a sale depends on what happens at each step, such as a VSL, an application or a booked call. Instead of reviewing recordings one by one, you start from the step losing the most buyers.
See everything Morev tracks or try the live demo with example data. If you are working out where to begin, read how to find where your sales funnel leaks.
Can you use both?
Yes. Hotjar and Morev both install with a script on your pages, so you can run them together. If Morev already covers your heatmaps and recordings, compare the plans and decide whether you still need both.