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⚠️ Mobile conversion gap detected — 58% of traffic is mobile but converting 2.1x lower than desktop.View recommendations →

Active Funnel

VSL

▶ VSL Funnel — Main ▾

📅 VSL Funnel Summary Friday, March 27, 2026

📞 Calls Booked Today

14 ↑ 16.7%

📋 Applications Submitted

28 ↑ 8.2%

▶ VSL Completions

156 ↓ 3.4%

💰 Revenue Pipeline

$42,000 ↑ 22.5%

Metrics Summary

All Metrics

Total Visitors

12,845 ↑ 14.2%

Unique visitors this period

Total Conversions

634 ↑ 8.7%

End-of-funnel conversions

Overall Conv. Rate

4.9% ↑ 2.1%

Visitors → Conversions

Revenue Generated

$42,000 ↑ 22.5%

Attributed revenue

Avg. Time to Convert

3.2 days ↓ 8.4%

First visit to conversion

Cost Per Acquisition

$18.40 ↓ 12.1%

Total spend / conversions

Funnel Health Score

73/100 ↑ 4.2%

Composite performance index

Biggest Drop-off

VSL → CTA 6.3%

Step with highest abandonment

Funnel Health Score

Good

Click for breakdown

VSL Engagement

Conversion Rate

Form Completion

Time on Page

Live Activity

Live

Booked a call

Just now · New York, US · Desktop

Completed application

2 min ago · Los Angeles, US · Mobile

Clicked CTA button

3 min ago · Chicago, US · Desktop

Started watching VSL

4 min ago · Miami, US · Tablet

Landed on page

5 min ago · Seattle, US · Mobile

Started application

6 min ago · Boston, US · Desktop

Key Performance Metrics

Landing Page Views

12,845↑ 12.5%

Total unique visitors

VSL Engagement

8,234↑ 8.3%

64.1% played video

VSL Completion

4,567↓ 3.2%

55.5% watch time

CTA Clicks

3,892↑ 15.7%

47.3% CTR from VSL

Applications Started

2,156↑ 5.4%

55.4% of CTA clicks

Applications Completed

1,234↓ 2.1%

57.2% completion rate

Calls Booked

892↑ 18.9%

72.3% booking rate

Calls Completed

634↑ 12.4%

71.1% show rate

Conversion Trend

Compare previous

Visits

Conversions

Funnel Drop-off Analysis

Landing Page

100%

12,845

VSL Clicked

64.1%

8,234

↓ 35.9% drop-off

Watched 3+ Seconds

58%

7,456

↓ 6.1% drop-off

VSL Completed

35.5%

4,567

↓ 22.5% drop-off

CTA Clicked

30.3%

3,892

↓ 5.2% drop-off

Application Started

16.8%

2,156

↓ 13.5% drop-off

Application Completed

9.6%

1,234

↓ 7.2% drop-off

Call Booked

6.9%

892

↓ 2.7% drop-off

Call Completed

4.9%

634

↓ 2.0% drop-off

AI Insights

Live

High VSL Drop-off at 30% Mark

high

43% of viewers abandon the VSL at the 30-second mark. Consider adding a hook or pattern interrupt.

Strong Application-to-Call Conversion

high

72.3% of completed applications book a call — well above industry average of 45%.

Application Completion Rate Declining

medium

Only 57.2% of started applications are being completed, down 2.1% this week.

CTA Button Performing Well

medium

15.7% increase in CTA clicks suggests the new button copy and placement are working.

Traffic Sources

Instagram

Conv. 7.8%

5,234
40.7%

Facebook

Conv. 6.2%

3,421
26.6%

YouTube

Conv. 8.4%

2,156
16.8%

TikTok

Conv. 5.9%

1,534
11.9%

Direct

Conv. 12.1%

500
3.9%

Total Traffic: 12,845

Device Analytics

📱 Mobile

58% of traffic

6.3% conversion · 3m 42s avg. session

🖥 Desktop

35% of traffic

8.9% conversion · 5m 18s avg. session

📲 Tablet

7% of traffic

7.1% conversion · 4m 15s avg. session

Recommended Actions

Test Shorter Application Form high

Application drop-off is high. A/B test a shorter form to improve completion rate.

Add 30-Second VSL Hook high

Add a compelling hook or visual pattern interrupt at the 30-second mark.

Increase Mobile Ad Spend medium

Mobile traffic is 58% but conversion is lower. Optimize mobile experience.

How to Fix — Tier 3

Pro

VSL 30-Second Drop-off

+18% retention

critical

Add Pattern Interrupt

Insert a visual hook or text overlay at the 25-second mark to re-engage viewers before the drop-off point.

Test Shorter Hook

A/B test a 15-second cold open that front-loads the key benefit before the VSL body.

Add Progress Indicator

Show a subtle progress bar so viewers know how much content remains.

Mobile Conversion Gap

+32% mobile conv.

critical

Simplify Mobile Form

Reduce form fields from 8 to 4 on mobile. Use auto-fill and larger touch targets.

Fix CTA Visibility

Make CTA button sticky at bottom of viewport on mobile devices.

Optimize Load Speed

Compress images and lazy-load below-fold content. Target < 2s mobile load.

Application Completion Rate

+12% completion

warning

Add Progress Bar

Show users how many steps remain. Multi-step forms with progress convert 14% higher.

Save Partial Progress

Auto-save form data so returning users don't start over.

Remove Optional Fields

Audit each field — remove anything not essential to qualification.

Email Deliverability Drop

+8% open rate

warning

Warm Up Domain

Gradually increase send volume over 2 weeks. Start with engaged segments only.

Clean List

Remove subscribers with no opens in 90+ days. Re-engage or sunset inactive contacts.

Audit SPF/DKIM

Verify DNS records are correctly configured for your sending domain.